Reggaeton singer and rapper De La Ghetto turned to Avianne & Co., an elite custom designer jeweler, to produce his latest jewelry set, a project that took two weeks to complete and cost more than $35,000.
Avianne & Co. recently presented De La Ghetto with two Jesus head pendants that feature micro pave settings, two rope chains and a custom cross.
The custom cross that De La Ghetto ordered features 75-carat gold-colored diamonds in a 14-karat yellow gold setting. The piece weighs about 6.7 grams.
The 14-karat yellow gold Jesus head pendants are adorned with white diamonds using the micro pave technique, a little-known method of intricately setting small gemstones in fine jewelry. The technique involves placing diamonds so closely together that they are “kissing each other.
Avianne & Co.'s designers are equipped with an extraordinary skill set, allowing them to create world-class jewelry on an unprecedented level,” said George Avianne. “Much of their expert knowledge is shared by only a handful of people across the country.
In recent years, Avianne & Co. has seen a spike in jewelry featuring religious imagery for men and women alike. Pop singer Ciara owns an 18-karat gold Jesus pendant, which she wore for photos featured in a recent issue of Harper’s Bazaar.
To complete his look, De La Ghetto sought out the custom jeweler for a red-dial, 18-karat gold Rolex President watch without diamonds on which he spent approximately $15,000.
De La Ghetto is a regular customer of Avianne’s, having previously chosen its services to create iced-out diamond rings and custom diamond chains.
Kareena endorsing for Malabar Gold & Diamonds exhorts parents to gift diamonds for their daughters from the Young Flower Collection. It is characteristically, elegant, lightweight and crafted in diamonds, she said.
Kareena, the brand ambassador for Malabar Gold believes your daughters deserve the best, and there is no substitute for diamond jewelry. According to Malabar Gold, Young Flower Collection is affordable and specially crafted for the needs of young girls.
Bollywood star, Hrithik Roshan is the new brand amabassador of Joy Alukkas. Joy Alukka, Chairman and MD said the decision to sign on Roshan was strategic due to the global recognition he has received over the years as a symbol of Indian cinema and as a fashion icon.
The hard work and dedication that Hrithik brings to all his endeavours, is synonymous to the foundation upon which the Joyalukkas brand has been built,” said Mr. Joy Alukkas, Chairman &M.D., Joyalukkas Group.
Hrithik Roshan is a part of the Group’s be global, touch local” strategy for current financial year, whereby keybrand ambassadors, within the film industry,are identified and signed on based on their consumer reach and acceptance.After extensive research in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka, Joyalukkas had earlier announced the signing of South Indian superstars, R. Madhavan, Suresh Gopi, Kiccha Sudeep and Allu Arjun, much to the delight of shoppers in the region.
Being a brand ambassador for a jewellery brand is definitely a first for me. However the growth that Joyalukkas has been able to achieve from its humble beginnings is truly remarkable. Joyalukkas is a global brand that has set itself apart from its competitors, not only by the quality and design of its jewellery, but also by its aggressive growth strategy which has crowned it the world’s favourite jeweler, commented Hrithik Roshan of the endorsement.
Pooja Juneja, an MBA who accidently came into jewellery design has now come up with a new Festive Collection 2012 targetted at the new age woman. The collection is on display on Saturday and Sunday, 5th and 6th October, 2013 at Hotel Jaypee Siddhartha in New Delhi.
According to Pooja Juneja, this display offers connosseurs of modern jewellery to get a first glance of the new collection.
It may be recalled that Pooja had won the award for Entrepreneurship and special contribution to the Jewellery industry last year at an event organised by the Gems and Jewellery Export Promotion Council.
NEW YORK: Stand-up comedian and writer Lil Duval turned to Avianne & Co., an elite custom designer jeweler, for his diamond chai pendant and gold chain.The custom pendant is in the shape of chai, a symbol prominent in Jewish culture, and features 14-karat yellow gold. The pendant is detailed with brilliant round-cut diamonds set using the micro pave setting technique, known only by a handful of jewelers around the country. Avianne & Co, provides premier fine jewelry for celebrites, entertainers and atheletes.
Lil Duval’s chain is customizable in a variety of lengths in yellow, white and rose gold, as well as in black rhodium plating. The chain is securely lockable with a durable lobster claw clasp.
The retail cost of the pendant and chain is $23,400.
“When it comes to celebrities and musicians, everyone is going to have nice clothes and expensive cars,” said George Avianne. “What everyone doesn’t have is the exquisite, one-of-a-kind custom jewelry that only the experts at Avianne & Co. can provide.”
A regular at the New York City-based jewelry store, the internationally acclaimed comedian has developed an incredibly diverse and well-crafted collection of men’s solid gold jewelry, much of which was designed exclusively by the master craftsmen at Avianne & Co.
Lil Duval is one of many men today using fine diamond jewelry to express themselves. Gold jewelry for men is a bold gesture in the contemporary gentleman’s wardrobe. While traditionally limited to a small selection of accessories, men’s jewelry has found itself in the middle of a renaissance in which the emphatic and assertive are celebrated over the more traditional and uninspired.
The designers and master craftsmen at Avianne & Co. Jewelers are at the forefront of this movement. The team has developed a reputation for inventive designs that challenge traditional forms with innovative technologies and materials.