Tuesday, October 20th 02:47 PM IST

Metals Focus remains bullish on Silver jewellery demand

# Silver Prices  

Metals Focus said that it remains optimistic about global silver jewellery demand in 2015. A key reason for this has been the shift in favor of branded and private-label silver jewelry in recent years, at the expense of plated silver pieces.

NEW YORK (Bullion Street): Metals Focus said that it remains optimistic about global silver jewellery demand in 2015.

Further, the consultancy does not expect this to be undermined by an upturn in prices. The U.S. remains the world’s largest consumer, although it ranks fourth in fabrication, said analysts at Metals Focus.

As a result, the prospects for global jewellery demand will be heavily contingent on the health of the U.S. economy and, just as important, retail trends in its jewellery sector.

So far, an uneven U.S. economic recovery does not appear to have materially affected jewelry demand, the consultancy continues. In fact, growth has been solid so far this year.

“A key reason for this has been the shift in favor of branded and private-label silver jewelry in recent years, at the expense of plated silver pieces,” Metals Focus noted.

“The growth in items with a high perceived value has also been instrumental in helping silver jewelry to largely retain its market share despite the recovery -- albeit modestly -- in carat gold products,”analysts added.

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